For my final, a social campaign, I chose to focus on one of my personal favorite hobbies, fashion.  I thought of the different ways the fashion industry affects the world and how it needs to be improved.  After searching for feedback I realized not many people really know the damage caused by this industry so I tried to catch people attention with shocking facts and eye catching graphic that held people’s attention.  My touchpoints of posters, a makeshift hoodie, and an Instagram are all a part of a bigger brand, SAVE MORE, dedicated to lowering the fashion industries carbon footprint.